Live Ads

A Live Ad promotes a live broadcast on X, putting the stream in front of people before and while it airs.

You attach your ad to a live video and X surfaces it to your target audience, letting them join the broadcast from the ad itself. You run it around the event window so the promotion lines up with the stream going live.

A brand streams a product launch. You run a Live Ad in the hour before and during the broadcast, point viewers straight into the stream, and track joins and follow-on engagement in Ads Manager. Line up the flight with your actual go-live time and watch the join numbers on your own dashboard.

The format is worthless without the event. A Live Ad only works while there is a live broadcast to promote, so a mistimed flight or a stream that starts late burns budget on an empty room. Tie the schedule tightly to when you actually go live.

No broadcast, no reason to run it.