TikTok Shop Affiliate

TikTok Shop Affiliate is the program that lets creators earn a commission for promoting your products and driving sales.

You list a product, set a commission rate, and creators pick it up to feature in their videos and LIVE streams. When a viewer buys through a creator's content, that creator earns the agreed cut and you get a sale you did not have to advertise for directly. It turns other people's audiences into your sales floor.

For example, you offer a 15 percent commission on a 500 rupee product; a creator posts a review, a follower buys, and the creator keeps 75 rupees while you keep the rest, minus TikTok's fees.

You are paying for outcomes, but you are also handing your brand to people you do not control. A creator can misdescribe your product, and commissions on returned orders can be clawed back, so set your rate and your product picks carefully rather than opening the gates to everyone.

Free reach until the wrong creator sells it wrong.