Community Interaction

Community Interaction is the objective for growing your TikTok presence itself: more followers, profile visits, page visits, or promotion of a livestream.

You choose it when the goal is a bigger, warmer audience on TikTok rather than traffic off the platform. It optimizes for actions that build your account, so TikTok shows your ad to people likely to follow you or check out your profile. A skincare brand posting regular tips might run this to push its follower count up before a launch, so that when the product drops there is already an audience watching the profile.

Followers are an asset you rent, not one you own. A larger following can lower future ad costs and warm up your organic reach, but these people live inside TikTok's algorithm and a quiet week can bury your posts, so a swelling follower number does not guarantee anyone actually sees or buys what you post next.

Building the crowd is worth it only if you keep giving them a reason to stay.