Commercial (Non-Skippable)

A non-skippable video ad that runs inside Snap's curated shows and Discover content, unskippable for the first six seconds.

You upload a video and Snap places it inside its premium editorial content instead of between friends' Snaps. If your clip runs three to six seconds, the whole thing is unskippable. If it runs longer, viewers are locked in for the first six seconds and can skip after that. You buy Commercials for reach and awareness goals, and they sit next to professionally produced content rather than user posts, which is the whole point of the format.

Say you cut a fifteen-second brand film. A viewer watching a Snap sports show sees your first six seconds with no skip button, then gets the option to move on. So you treat those six seconds as the entire ad: brand on screen early, one clear idea, no slow build that pays off at second twelve nobody reaches.

People still write these like TV spots. They save the logo and the line for the end, forget half the audience skips at second seven, and wonder why recall is flat. The unskippable window is six seconds, not the length of your video. Build for six.

Six seconds is the ad. The rest is optional.