Traffic

The Traffic objective is for sending people from your Quora ad to a page you choose.

You select Traffic, write an ad with a clear destination, and Quora reports clicks and cost per click. You are paying to move a reader off Quora and onto your landing page, so the job of the ad is the click, and the job of the page is everything that happens after it.

You promote a free template. The ad runs against questions about your topic, the dashboard shows 1,000 link clicks for your budget, and you divide spend by those clicks to get cost per click. What those 1,000 people do next sits on your page, not on the ad.

Clicks are not customers. Traffic optimizes for the click and stops caring after it, so a cheap cost per click feeding a page that does not convert just buys you expensive silence. Watch what happens past the click, not only the click itself.

A click is a start, not a result.