Image Ad

An image ad pairs a visual creative with a headline and description in the Quora feed and on question pages.

You upload an image, usually 1200 by 628 at a 16:9 ratio, and pair it with copy. The visual buys attention the text ad cannot, which matters in the feed where a reader is scrolling past answers rather than reading one.

You promote a webinar. The image shows the speaker and the date, the headline states the topic, and the description gives the reason to register. The picture stops the scroll and the copy closes the click.

Heavy on-image text kills these. People cram a paragraph onto the creative and it reads as an ad from a mile off. Keep words on the image minimal and let the headline field do the talking.

The image earns the glance, the copy earns the click.