Contextual Targeting

Contextual targeting places your ad next to Quora content by topic, keyword, or question.

You target the subject someone is reading rather than a profile of the person. You choose topics, specific keywords, or individual questions, and your ad shows against that content while it is in front of them. The intent signal comes from what is on the page, not from who they are.

Someone is reading the question "What is the best CRM for a small sales team?" You targeted that exact question, so your CRM ad appears right there, next to a person actively researching the thing you sell.

Broad topics buy volume, specific questions buy intent. A wide topic reaches many readers but mixes browsers with buyers, while a tightly chosen question reaches fewer people who are closer to a decision. Start narrow on the questions that signal real intent, then widen only when you need more reach.

Target the question, not just the crowd.