Behavioral Targeting

Behavioral Targeting serves ads based on a user's past actions on Quora, such as the keywords they searched and the questions they viewed.

You target people by keyword history or question history, reaching users who have already shown the specific intent you care about through what they searched or read on the platform. It sits closer to intent than topic or interest because it keys off an action, not a subject.

You target people who viewed questions about switching customer relationship management tools in the recent activity window, then serve them a comparison ad.

This reads on-Quora behavior only, never your own funnel. The signal is what a person did on Quora, not what they did on your site. People assume behavioral targeting draws on their pixel data and set up campaigns that were never going to see it; for your own visitors you need an audience instead.

It knows what they did on Quora, nothing more.