Video Pin Ad

A video Pin ad is a promoted video that autoplays in the feed, available at standard feed width or expanded to full mobile width.

You upload a video, choose standard width for vertical or square ratios or max width for square and widescreen, and it plays silently on autoplay until someone engages. Recommended length runs 6 to 15 seconds, though the platform accepts far longer. Video suits demonstration, motion, and stopping the scroll where a still image cannot.

A cookware brand runs a 10-second standard-width vertical video showing a pan searing food, captioned for sound-off viewing, under a Consideration campaign.

Sound-off is the default, not the exception. Most people watch muted, so a video that depends on a voiceover to make its point lands as silence. Burn in captions and make the first two seconds legible without audio.

Motion earns the stop. Captions earn the message.