Appeal / Review Request

An appeal, or review request, is you asking Meta to look again at a rejected ad or a restricted account, usually through Account Quality, where another pass or a human takes a second look.

You open Account Quality, find the ad or the account flag that got you, and there is usually a button to request another review. Sometimes that kicks off a fresh automated pass, sometimes it lands in front of a person. This is your main path back when you believe the decision was wrong, and given how often automated review misfires, plenty of appeals do get overturned.

The mistake is treating the appeal button like a slot machine. Before you request anything, work out what actually got flagged and fix it, whether that is a line of copy, an image, or the landing page behind the ad. Then appeal once, calmly, with the problem already addressed. An appeal on an ad you have not changed is just asking the same question and hoping for a different mood.

The honest catch is that you should appeal thoughtfully and sparingly, because spamming review requests can push you the wrong way and draw more scrutiny onto the account, not less. A review is never guaranteed to go your way, so treat each request as a real ask rather than a reflex, and give it your best case the first time.

Fix it first, then appeal once, and mean it.