Revenue Attribution Report

The Revenue Attribution Report ties CRM pipeline and revenue back to LinkedIn campaigns by connecting your CRM data to Campaign Manager.

You link a supported CRM, and LinkedIn matches closed and in-progress deals against the members your campaigns reached, so you can see influenced pipeline and revenue rather than only clicks and leads. It reports on accounts your ads touched, which suits the long, multi-person buying cycles LinkedIn sells into.

A B2B team connects its CRM and sees that accounts exposed to a campaign generated a block of pipeline over the following two quarters, a link they could not draw from click and lead metrics alone.

Influenced is not caused. The report credits campaigns that touched an account somewhere in a long deal, so a large influenced-revenue figure can include deals that would have closed regardless. Treat it as directional weight, not proof the ads drove the sale.

It shows what your ads touched, not what they closed.