Event Ads

A sponsored content format that promotes a LinkedIn Event and pulls its details straight from the Event page.

You create a LinkedIn Event first, then build an Event Ad that references it. The ad shows the event date and title and drives members to the Event page to register or attend, with no separate landing page in between.

You promote a webinar Event to marketing directors. The ad renders the date and title, and clicks land on the Event page where members register in place.

No Event, no ad. The format depends on an existing LinkedIn Event, so you cannot point it at an external registration page. If you run your funnel off your own site, this format does not fit.

It only works if the event lives on LinkedIn.