LinkedIn Audience Network

The LinkedIn Audience Network extends your ads beyond the LinkedIn feed to a set of third-party apps and websites.

You keep the same LinkedIn targeting, but delivery reaches those members while they are off-platform, on partner properties in the network. It is a delivery setting on the campaign, on by default for eligible formats, and it usually buys cheaper impressions than the in-feed inventory.

A campaign targeting product managers serves not only in their LinkedIn feed but also inside partner apps they use during the day, extending frequency at a lower cost per impression than the feed alone.

Cheaper inventory is not always better inventory. Off-platform placements can attract low-quality clicks and run alongside content you would not choose, and the CPM savings can be eaten by worse conversion rates. Check placement reporting, use the block and category controls, and turn it off if the network traffic does not convert.

Reach beyond the feed, but audit where it lands.