Website Traffic

Website Traffic is an objective that optimizes for clicks that send people from the ad to a destination you choose.

You usually pay per click, and LINE finds the people more likely to tap through. It optimizes to the click and nothing after it, so it fills a landing page but has no view on whether anyone bought.

A property developer runs a Website Traffic campaign to a listing page, paying per click, and gets a few thousand LINE users browsing floor plans.

A click is not a customer. Traffic campaigns can post a low cost per click while sending people who bounce on arrival, so cheap clicks with zero conversions are common and easy to read as success.

Traffic gets them to the door; it does not walk them in.