LINE VOOM Ad

A LINE VOOM Ad is a paid placement that appears inside the VOOM feed, the short-form content tab that was formerly called Timeline.

You buy it through the LINE Ads platform and it sits between the organic posts users scroll in VOOM. It runs image or video creative, so you can push the same asset you use for feed placements elsewhere. Because it lives in a browsing context rather than the chat surface, you use it for reach, video views, and awareness more than for a hard direct response.

A skincare brand uploads a nine-second vertical video, sets the objective to reach, and the ad plays inline as a user swipes through VOOM posts, autoplaying muted until tapped.

VOOM intent is low. People treat this feed like they treat any short-video feed, so someone who watches your clip is not the same as someone who tapped an ad in the chat list looking for you. Judge it on view-through and assisted conversions, not on last-click, or you will kill a placement that was quietly feeding the rest of the funnel.

Reach placement, not a closer.