Cross Targeting

Cross Targeting retargets users by reaching them across LINE Ads placements based on data from your LINE Official Account and LINE Tag.

You connect your Official Account and its tag data to the ad account, and LINE lets you serve ads to people who already interacted with you, such as friends of the account or users the tag has seen. It bridges the organic Official Account side and the paid Ads side, so someone who engaged in one context can be reached in the other. You run it to re-engage warm users at lower cost than cold prospecting.

A restaurant with an Official Account uses Cross Targeting to show a paid ad to users who visited its site and were captured by the LINE Tag but never added the account as a friend.

It depends on linked, healthy data. If the Official Account and tag are not properly connected, or the tag is firing wrong, your retargeting pool is smaller and dirtier than you think. Confirm the linkage and tag events before you attribute weak results to the audience itself.

Warm users, reached across surfaces. Wire the data first.