App Installs

App Installs is an objective that optimizes for people downloading and installing your mobile app.

You connect a mobile measurement partner, point the campaign at your store listing, and LINE targets users likely to install, then reports installs back through the tracking link. It is built for acquisition of app users rather than web actions.

A food-delivery app runs an App Installs campaign in Thailand; taps route to the App Store or Google Play, and installs report back through the linked measurement partner.

Installs are the floor, not the finish. Optimizing to the install alone buys a pile of downloads that never open. Without event tracking past the install you cannot tell a real user from a dead icon.

Pay for the install if you must, but measure to the action after it.