Posts

Amazon Posts was a free, organic feed of shoppable brand images that surfaced on product detail pages and in category feeds, and Amazon discontinued it in 2025.

You published lifestyle images with captions from a brand profile, and each post linked to the featured product so shoppers could browse a scrollable feed at no media cost. Amazon disabled new post creation in June 2025 and wound the program down the following month.

A coffee brand posted a photo of its beans on a kitchen counter, tagged the product, and the post surfaced on its own detail pages and inside competing brands' feeds within the same category.

Posts no longer exists, so ignore any guide that still pitches it. Amazon pointed brands to Brand Stores and Amazon Live for the same organic brand-building job. Anyone selling you a Posts strategy in 2026 is working from stale material.

Gone since 2025. Put the effort into your Store.