Brand Store

A Brand Store is a free, multipage storefront on Amazon where a brand presents its full catalog under its own branded URL.

With Brand Registry you build pages from a drag-and-drop template using tiles, images, video, and shoppable product grids. There is no media cost. You get a vanity URL and a controlled destination to send Sponsored Brands and external traffic.

A skincare brand builds a Store with a page per product line, a bestsellers page, and a page explaining ingredients, then points its Sponsored Brands ads and its social bio at that URL.

The Store is free to build but worthless without traffic. People spend weeks designing pages and then never drive anyone to them. Treat it as the destination for your paid and organic traffic, and read the Store Insights tab to see which pages actually convert.

Build it, then send everything there.