Amazon Ads Console

The Amazon Ads console is the self-serve dashboard where you create, manage, and report on sponsored ad campaigns tied to your seller or vendor account.

You log in with your Seller Central or Vendor Central credentials and the console gives you campaign creation, bid management, keyword reports, and performance data in one place. Everything short of the DSP runs here: Sponsored Products, Sponsored Brands, Sponsored Display, plus the Brand Store builder.

A seller who wants to advertise a new kettle opens the console, picks Sponsored Products, selects the kettle's existing listing, sets a daily budget and a starting bid, and the campaign is live within minutes.

The console is gated by Brand Registry for most formats. Sponsored Products works for any seller with a live listing, but Sponsored Brands, Sponsored Display, and Brand Stores need you enrolled in Amazon Brand Registry first. People assume they can run every format on day one and hit a wall.

No listing, no ads. It starts with the product page.