CPC is what you pay when someone actually clicks your ad, not when they simply see it. The views are free here. The click is the moment the meter starts running.
The name is Cost Per Click, and the sum is money spent divided by the number of clicks. Spend 5,000 and get 500 clicks, and your CPC is 10. Each person who tapped through cost you ten.
Work it out on your own numbers:
Useful, but do not fall in love with it. A click is not a customer. Cheap clicks sent to a slow or confusing page are just a cheap way to lose money, while a dearer click that lands on a page that actually sells is the better deal every time. The click is the start of the journey, not the sale at the end of it.
One quiet trap. Meta can show you a low "all clicks" number that counts people tapping your image or your page name, not your link. The one worth watching is the link click, the tap that actually sends someone to your site. If those two numbers look very different, you are probably reading the wrong one.
A cheap click means nothing until you know what the click did next.
Sources
- Standard advertising definition. This page explains a universal metric, not a Meta-specific figure, so there is no benchmark or platform number to source. Any example numbers are illustrative and labelled as made up.
Last checked 8th August 2026. Next check due 15th August 2026. Every number on this page has a source and a date.